Writer and producer, Juan Otero, initially requested a pitch deck but in the process also commissioned a logo upon development . He planned to use the pitch deck to attract investors to bring a musical about Billy Graham's life to fruition. As I began designing the individual slides, I got lost exploring Graham's history and photos. A particular image of him preaching to a crowd captured my attention and became a prominent part of the design. My aim was to highlight Juan's request and focus on the story's development. Without any pre-planned intention, I quickly put together a logo featuring the captivating image. Later, when investors and the musical came to fruition, they were drawn in by the logo imaging too and asked if they could use it as the official logo. It goes to show that inspiration can come from unexpected sources, like this image that became the musical's core visual representation.